A young researcher at Premium Times Centre for Investigative Journalism has developed a model called SAMCAV model which is the first of its kind in the study of information disorder (popularly known as fake news) and also discovers the fourth typology of information disorder  which he called dil-information.

Solacebase reports that the research is the outcome of a six months research fellowship of the Kwame Kari-Kari Fact-checking and Research Fellowship which selected  17 researchers from four West African countries to research information disorder.

According to a statement sent to Solacebase on Wednesday, the researcher by name Isah Nasidi, an indigene of Kano state, Nigeria, is a PhD student of Mass Communication, University of Nigeria, Nsukka (UNN) and the Secretary of Communication History Division of International Communication Association (USA).

‘’The SAMCAV model links six elements of information disorder; the Source, Agent, Message, Channel, Audience and Victim,’’ the statement said.

‘’These elements are involved in the production, distribution and consumption of information disorder. Everyone of these elements plays a vital role in polluting information which makes it unsafe for consumption.’’

The statement said the model will help researchers and policy makers to know how disordered information flows and the effects it causes in the society.

‘’Conventional communication models such as Harold Lasswell depicts communication as Who says What to Whom with what Effect. However, as abnormal as it is, the information disorder model depicts the flow as Who says What with what Intent through Who and What channel to Whom with what Effect.’’

‘’Moreover, the work discovers the concept of ‘dil-information’,  as the fourth type of information disorder which has never been considered as an independent typology separate from disinformation, misinformation, and malinformation. ‘’

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‘’Dil-information is defined as genuine information diluted with false information, misinterpreted or misrepresented with or without intent to harm. Terms like mostly true; half true; mostly false and misleading are used to classify claims of this nature.’’

‘’The aim of the research is to set research agenda for scholars working in this virgin area and help in policy making and developing mechanism for solving the problem.’’

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This model SAMVAC would be workable as the Nigeria National Commission for Colleges of Education in collaboration with UNESCO has developed a curriculum for Nigeria Certificate in Education NCE for General Studies in Education course, title Media and Information Literacy MIL which has been commenced in all the colleges in Nigeria.

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